The KPI success chain.
Relevance versus interchangeability.
9 out of 10 brands and products have become interchangeable in price, performance and product promise.
hempfprigge* develops strategies, campaigns and content formats that create added value for people beyond the product, enrich life and thus create unique selling propositions.
When we stop ONLY thinking about how we sell, we start to again understand our customers, win their trust and be able to sell.