Budgets can be achieved through the right ones
concepts have more impact. That's what we work for.
The purchase at the POS is the final completion of a successful activation along the customer journey. In order to achieve this goal and achieve maximum success, we ask questions in advance and analyze target groups and their needs. We have the right concept in front of us when we know WHAT, WHERE and HOW to address consumers. We develop tailor-made digital and stationary activations to achieve the greatest impact with our customers’ budgets.
Communication campaigns are successful when we put the needs of the consumer at the center of our task. Only when we understand values, media usage and purchasing behavior can we tailor our campaigns to the customer. At hempfprigge*, full thinking and true communication make the difference in terms of content and cross-media in the direction of communication campaigns.
NAWAR EL-HARAKE
MANAGING PARTNER
When a customer visits an EDEKA or Media Markt, they come across a selection of around 50,000 products. Which product the customer chooses is determined by awareness, credibility and trust in the brands. These factors are built up in advance through content and confirmed at the POS. That's why we develop activities along the customer journey that are convincing digitally and stationary.
DUNYA WORM
MANAGING PARTNER
The combination of digital and stationary activations is our potential and makes us unique. The possibilities for creatively marketing products at the POS are therefore much more diverse. This increases relevance.
MOUNA DUVE
MANAGING PARTNER
HOW WE ACHIEVE GOALS
The difference between advertising and true communication
lies in the relevance. And in success.
Like many other agencies, we attach great importance to the networking of online and offline areas, high-quality designs and impulse-enhancing measures at the POS and POI as well as a targeted use of media to generate leads. TRUE COMMUNICATION as the overarching success factor makes the difference at hempfprigge*.
True communication means that in each of our strategies and measures the focus is on PEOPLE, TRUTH and CONTENT. This is how we create relevance and how we achieve success together.
RELEVANCE IS KEY
Know what the customer decides based on
Quality, design, trust, sustainability, price, awareness? What makes the brand and the product so relevant that consumers embark on the journey with our customers and ultimately buy their product?
Based on current market research results and trend studies, we filter out the most relevant arguments for addressing customers and implement these into measures for the initial contact through to the purchase at the POS.
What is important to consumers? What are the most relevant KPIs that motivate you to buy at the POS or online?
Where is the target group, where does it want to be informed about which medium before making a purchase and where does it actually buy?
Why does a brand do what it does – and why is it relevant to the consumer? Why is there a purpose or why isn’t there?
How and where do we bring together what is important to the customer with what makes the brand compelling?