Our superpower is the interlinking of online and offline activations along the customer journey. CONTENT develops insight-based campaigns that create cross-media brand experiences and generate leads, turning leads into buyers and buyers into fans.
Integrated. Live. Digital.
“Communication campaigns are successful when we put the needs of the consumer at the center of our task. Only when we understand values, media usage and purchasing behavior can we tailor our campaigns to the customer. And cross-media, because perception makes no difference between media.”
NAWAR EL-HARAKE
MANAGING PARTNER
ANALYSE
Relevance: the ticket for the customer journey.
When we stop thinking only about how we sell, we start understanding our customers again, gaining their trust, making brands relevant and selling products. Accordingly, in the first step we research and analyze current trend studies and market research results in search of target group-specific topics that turn brands into relevant brands and shoppers at the POS into our brand buyers.
STRATEGY
Correct. Effective.
Equipped with knowledge of brand expectations and industry-specific market developments as well as a deep understanding of the shopper, we derive strategic recommendations for action. Together with our customers, we create the right basis for evaluating digital and stationary measures and ensure the maximum impact of the budget used.
CONCEPT
Knowledge. Creative. Activating.
Guided by clear arguments, we develop activating brand building concepts and brand experiences for shoppers, fans and followers throughout the entire customer journey that are fun and convincing in terms of content. Be it digitally through entertaining and informative content formats or live through value-added concepts that offer ideal or material added value at the POS and encourage customers to buy.
DESIGN & DESIGN
The first look – the first click.
In our creative team we develop distinctive design solutions in the areas of POS, online, corporate and product design that make brand identities tangible at first glance and with the first click. From the aesthetics that arouse desire to the optimization of the user experience, from the conceptual and visual design of digital content to the haptic experience of products at the POS - we create inspiring brand moments.
PRODUCTION
Exactly like that and no different.
A concept is only as strong as its implementation. The success of brand messages in classic media in audio and video format or the promotion of special offers and added value offers at the POS - the quality of the measures influences the achievement of the set goals. With our production we ensure operational excellence with maximum impact of the budget used for our customers. From sales folders to llama columns to toppers, from advertisements to special placements and from in-store profits to YouTube videos.
More true communication
True communication is a fundamental attitude that makes communication successful. Here you can find the services for our areas live and digital.
More true communication
True communication is a fundamental attitude that makes communication successful. Here you can find the services for our areas live and digital.
CONTENT WORKS
